Royal Enfield, the world’s oldest motorcycle brand in continuous production, has officially landed in Kenya. On Wednesday, the company celebrated the grand opening of its first Royal Enfield Exclusive Store at Rosslyn Riviera Mall, Nairobi, a major milestone in its East African expansion strategy.
The new showroom, launched in partnership with Ganatra Plant & Equipment Limited (GPE Ltd), offers Kenyan riders access to Royal Enfield’s full range of mid-size motorcycles from 350cc to 650cc.
All key models are available for test rides and purchase, including the Bullet 350, Classic 350, HNTR 350, Meteor 350, Himalayan 450, Guerrilla 450, Interceptor, Continental GT, Shotgun 650, Super Meteor, Bear 650, and Classic 650.
“This new showroom is a testament to our committed distribution partner GPE Ltd, who share our long-term values to develop the customer’s brand experience, uphold service standards and build a strong rider community in Kenya,” said Mark Spiller, Marketing Manager EMEA at Royal Enfield.
“We are especially delighted to see the positive reaction to the Bear 650 and Himalayan 450—both machines that are perfect to escape the city limits and explore the beautiful Kenyan countryside.”
More Than Just Motorcycles
Beyond sales, the Nairobi store offers full-service support, including warranty, spare parts, and after-sales care. Riders can also shop Royal Enfield’s casual apparel, protective gear, and genuine accessories. Every motorcycle purchase includes a three-year manufacturer warranty and free membership to the Royal Enfield Riders Club, which hosts community rides and events.
Abid Ganatra, Director at GPE Ltd, said the partnership reflects a shared passion for motorcycling and motorsport:
“Our directors are excited to bring the full Royal Enfield experience to the local market. Known for their timeless design, rugged performance, and accessible pricing, Royal Enfield motorcycles cater to a wide range of riders.
Our Nairobi showroom features the complete range of bikes, along with genuine apparel, accessories, and spare parts. A fully equipped service centre with trained technicians will ensure expert support and after-sales care.”
A Global Brand with Local Ambitions
Founded in 1901, Royal Enfield now boasts over 2,800 customer touchpoints globally, including more than 200 exclusive stores. In the 2024/25 financial year, the brand sold over one million motorcycles worldwide.
The Nairobi launch brings Royal Enfield’s signature blend of heritage, performance, and community closer to East African riders, offering everything from urban cruisers to rugged adventure bikes.
For riders ready to explore Kenya’s open roads, Royal Enfield’s 2025 line-up delivers versatility, style, and soul. Whether it’s the city-friendly HNTR 350, the custom-ready Shotgun 650, or the desert-inspired Bear 650, each model is built to inspire.
